Analysis Snapshot |
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Publisher/Mailer: |
Liver & Kidney Cleanse |
Offer: |
Liver and Kidney Cleanse Supplement |
Copywriter: |
Carline Anglade-Cole |
Format: |
20-page direct mail magalog |
Pieces Mailed: |
Mailed in millions...is still mailed every 60 days |
Results: |
Successful promotion tested in various ways but listing drugs on cover lifted response by 25% |