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7 Reasons Why NOW is an even BETTER TIME to
JUMP into the Health Market!
Hiya CopyStar,
Last year I spoke at the AWAI 2008 Fast
Track to Success Boot Camp - and I told the
attendees why they should seriously consider
writing for the health market.
Well, after a heck of a 2009 - writing about
joint pain... blood sugar disorders...
digestive problems... insomnia... memory
loss... poor circulation... bad breath...
and POOP - I'm even MORE pumped up about
this ever growing industry!
And just a few weeks ago, I sent out an
email to my clients letting them know I'm
putting together my 2010 schedule - and if
they were interested in a slot - they should
let me know soon. Well guess what?
In less than 24 hours - I filled up 50% of
my writing slot! A week later, all but 2
slots are booked! Right now, I have July and
November 2010 available. Not a bad response
for such a low key "sales letter" eh?
Ok, now that I know what I'm going to be
doing in 2010 - I want to make sure you get
in on the action too! And the health biz is
where it's HAPPENING, dude!
Despite this crazy recession - the health
market is still growing by leaps and bounds.
Major companies are still producing quality
health products. New companies are popping
up and creating boutique products for their
health segments. And people are still BUYING
stuff to stay healthy and avoid expensive
doctor and hospital bills!
And they need COPYWRITERS - for online and
offline marketing!
So if you've been sitting on the fence
trying to decide which way to steer your
career - here are 7 reasons why I say go
HEALTH...
Reason #7
Health is one
of the fastest growing markets in America -
so TAP THAT WALLET!
Over 78 million Americans born between 1946
to 1964 make up the "Baby Boomers" - and
THOUSANDS of these folks are turning 50 each
and every day!
With a longer life expectancy - they're
looking for ways to stay healthy and get
more out of life. These folks are not the
"over the hill" gang - they're your CASH
COW!
And like I said earlier, existing companies
and NEW companies are creating health
products - and they need writers to help
them sell their goods. That's where YOU come
in! There are more opportunities than ever
in online marketing for new writers to get a
foot in the door. Go for it!
Reason #6
You can BE your market!
If you're already a Baby Boomer - you've got
an inside track to understanding your
market.
You're experiencing new aches and pains
anyway - so why not use that first-hand
knowledge and experience to make some
serious MOOLAH!
I'm just 18 months short of the big 5-0h -
and believe me - I AM the market! So when I
write my copy - I'm writing to convince ME
of how wonderful this product is. And if I
can believe in the promises - I've got a
great shot at convincing the rest of the
market too! So make your pain - your gain!
Reason #5
"Niche-ing" - is the key to RAPID success!
A funny thing happens when you create
exclusivity - you get MORE business!
That's probably why brain surgeons make a
heck of a lot more moolah than general
practitioners.
When I repositioned myself as "a copywriter
who specializes in the alternative health
field" - I got MORE jobs than when I was a
general "take whatever comes my way"
copywriter! In fact ...
... When I "niched" myself (ow, that sounds
painful, doesn't it?)... I actually DOUBLED
my income in one year - and doubled it AGAIN
the following year! Woo hoo! Specificity
sells!
So even if you don't have a boatload of
clients - you can start to niche yourself
starting right now! How?
Just say it.
"I'm an alternative health copywriter".
Now be it!
Go out there and let those health companies
know about you!
Reason #4
Alternatives to drugs ... surgeries ...
and even doctors are smokin' HOT!
This booming over-50 market is eager to find
natural remedies that can help them say "Bye
Bye Bypass" and prevent them from going
under the knife.
Plus, this marketplace is becoming ever more
distrustful of doctors and the medical
establishment. They're sick and tired of
taking fistfuls of prescription drugs... and
spending hours ... days ... or months in
doctor's visits and hospital stays!
(By the way "Bye Bye Bypass" and "If You're
Sick and Tired" were 2 of my headlines that
KICKED-BUTT in the health market!)
And another thing:
These folks got the purchase power - even in
a recession -
to pay dearly for natural remedies
that really work! Ka-ching! That means
steady work FOR YOU!
Reason #3
Publishers and supplement companies are
DESPERATELY SEEKING good writers!
Demand is at a premium for health
copywriters who can bring in the bodies
through the front door. But as I just showed
you earlier, A-list copywriters get snatched
up very quickly! That's good news for you
because that means less competition for the
other opportunities.
What other opportunities?
Well, there are even greater opportunities
for less-experienced writers too!
How you ask? Well ...
... Once a client gets a new customer - the
customer becomes part of his "house file" -
and a smart marketer will continue to sell
other products to the house-file name.
The client doesn't want to pay "l'il ole moi"
the hefty copywriting fee I charge for an
acquisition package. Noooohhh ...
... He's looking for someone more reasonably
priced (aka cheaper) to write renewal
promotions, back-end and other cross-selling
products to his existing customers!
That gives YOU a great opportunity to get in
the "back door" and do your THANG! And when
you impress the client - you're that much
closer to landing the bigger, sexier promo
jobs!
Reason #2
You get to sample NEW products
BEORE they hit the market!
The truth is: Supplements ain't cheap! So
how cool is it when your clients send you
FREE 30 ... 60 ... even 90-day samples of
the product you're working on!
That's a mega savings on your personal
vitamin, herb and nutritional product stash
each and every year!
I've tried a bunch of really cool and
innovative products - many are coming to a
mailbox near you in 2010! For example...
... while every one at the next cocktail
party is touting the benefits of fish oil -
chime in and ask if they've heard about
krill oil - it's now proven better and
safer!
And if a friend is complaining about not
getting enough sleep - let 'em know about
the all natural sleep aid that can put you
"Out like a light - starting tonight!"
(Another successful headline. You can check
it out:
Click here)
While writing for these products - I get the
benefit from their spectacular healing power
in the process - and that puts me at least
one step ahead of my goals to clear my
arteries ... relieve joint pain ... sleep
better at night ... think sharper ... and of
course - look younger than the age on my
driver's license!
And my FAVORITE reason for JUMPING into the
health market full steam and head first
is ...
Reason #1
You get an honorary "doctor" status -
without paying the high tuition fees!
Your friends and family will flock to you
for advice and remedies to cure their health
problems - because they really think you're
an EXPERT!
You wouldn't believe how many of my guy
friends secretly ask me for natural remedies
for male potency. My favorite recommendation
so far: Horny goat weed - I just love to say
the name!
And my phone rings off the hook from
girlfriends looking for natural remedies to
help with their menopause symptoms -
especially their "personal summers!"
Even my husband - who doesn't put much stock
in alternative medicine - frequently comes
to "Dr. Copywriter" for remedies that keep
him playing and competing in basketball
tournaments with our 18-year-old son! He
swears by one of my client's joint formulas.
And I've recently made him a convert of beta
glucan to help fight off the flu and other
illnesses!
Plus, it's pretty cool to know that instead
of Advil - I can get rid of my headache with
magnesium ...
... Pass on the Coumadin and naturally
prevent blood clots with Nattokinase ...
... And to clobber fatigue - I twist open a
capsule of D-Ribose and pour it under my
tongue for a nearly instant and natural
burst of energy!
So there you have it!
Can you see why I absolutely believe the
alternative health market is the HOT SPOT
for the New Year and beyond?
And don't worry - as long as you keep
reading CopyStar - I'll do my best to send
you leads and potential jobs YOU can go
after to help you reach your copywriting
goals too!
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