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Dear Carline,
Can you help me? My client in Salt
Lake City is looking for a mid-level
copywriter to work full-time in-house in
their offices in Salt Lake City.
The client is great to work for, and will start
the copywriter out at $60,000/year.
The last copywriter I brought to this client
three years ago is earning more than
$120,000/year now.
Do you know a copywriter who might be interested
in relocating to Salt Lake City for a great
opportunity?
Please let me know if you have any ideas. Thanks
Carline.
Best,
Kevin
P.S. Here below is a week in the life of the
copywriter at this writing position:
The copywriter will be part of brainstorming
discussions where we, as a team, will come up
with a new angle for a campaign and work
everyone's input to get it down to the basic
idea of the hook, headline and offer.
Prior to the meeting, everyone will have studied
the guru, the product, and other campaigns
currently running. The meeting will start
with an overview of the media placement of the
offer and the type of lead that needs to be
generated.
After the brainstorming, the copywriter will
then start working on headlines and alternate
versions of headlines along with deck and intro
body copy.
Once the headline or headlines are chosen, the
copywriter will write the full landing page in a
way that engages the reader from one sentence to
the next, through the product outline, the close
and engage the reader to enter their information
and begin the buying process.
At the same time, the copywriter and the graphic
designer will talk with one another to create
direction for the designer to begin working.
The writer will also create copy for the order
page to help the reader complete their purchase.
The purchase will be between $20-40 and usually
includes an online home study course (download)
on wealth creation or debt elimination from
gurus such as John Cummuta, Robert Allen, Donald
Trump, and David Bach. In some cases, the
product will be a physical product that is
mailed to the reader.
In the middle of this project, the copywriter
will receive small requests for subject or from
lines for a different campaign or may be pulled
into a meeting to brainstorm a different
campaign to be worked on next week. /font>
The copywriter may also need to take a few hours
from the project to write copy for some new
email or banner ads.
Once the writer has completed the landing and
order page, he/she will work with the designer
to deliver a page to the programmer. font>
The programmer will put the page together and
then the copywriter will work with the
programmer to highlight and treat the copy to
ensure optimal engagement of the reader.
As the pages are being programmed, the writer
and designer will work together to create email
and banner ads to drive traffic to the landing
page.
The writer will also incorporate in his work the
use of effective marketing practices within the
guidelines of the legal department. When
the pages are done, the writer will provide the
pages to the legal team for internal review and
the partner team for the guru to approve.
Several iterations may be necessary. The
copywriter will need to be creative while still
remaining legally compliant.
Kevin Finn
Copywriter's Agent
1840 S. Elena Ave., Suite 209
Redondo Beach, California 90277
310-540-2518 phone
310-540-0350 fax
kevin@finncom.com
www.finncom.com
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