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Carline Anglade-Cole
Million-Dollar Copywriter |
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Start Making Instant Royalties!
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Click Here! |
Copywriting S.O.S!
Here's more help to turn you into a CopyStar...
(click-on photos below for more information)
Which One Won?
How to Write Kick-Butt Headlines and Boost
Response
How to Write Kick-Butt Copy: Straight Talk
from a Million-Dollar Copywriter
Anatomy of a Kick-Butt Control: How to
Create A Winning Promo from Start to Finish!
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You love me!
(I'm overwhelmed - and determined
not to let you down!)
Wow - you guys are AWESOME! I was totally
surprised by the flood of responses that
arrived in my mailbox just MINUTES after
launching the first issue of CopyStar!
All I can say is, THANKS for the support and
kudos! I appreciate you taking the time to
introduce yourself and sharing your thoughts
with me. I feel like I'm getting to know you
better already! Here's just a few of the
comments I received...
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Hi Carline:
Just a quick "thank you" for your input and I
love your new name! It's really appropriate.
Also love your enthusiasm.
-Angela E.
Hey Carline! How are you?
You don't know me... yet. My name is Art.
I found you by a lucky accident. I am glad
you sent this email.
That's a right-on name you picked... and, you
are a star. I am a
want-to-be-network-marketer. Just trying
to get all the info and contacts that I am able
to. Thanks! Really appreciate the knowledge and
opportunity to learn from the best.
-Art Q.
Hi Carline,
I am also in the process of starting my own
business as a copywriter - at the age of 43!
Whenever I read something you write, I like it.
You give me hope I might become successful and
financially independent.
Looking forward to reading the next CopyStar.
Greetings from good old Germany
-Heidi D.
Hi Carline,
This is Andrea from the UK. Ever since I
started reading Clayton's website, I've been so
interested and excited by what you do and your
achievements. I'm also a lady of a
'certain' age, with kids (and a little
granddaughter actually) and I think I have a lot
to offer companies in the UK. They just
don't know it yet.
I love reading your postings because they sound
so positive and upbeat. If I feel as
though I've stalled, I'll go either to Clayton's
or your postings because they really keep me
going.
On your advice, I'm constantly looking out for
headlines, phrases, images and I don't 'junk' my
mail any more. Now, I'm much more
discerning and I search everything for the 'big
idea'.
Thanks for writing with so much optimism and
pizzazz.
Warmest wishes
-Andrea H.
Congrats, Carline, on your welcomed CopyStar
e-zine! Looks great. Loved your piece on working
with Oprah.
For months, I've been wondering how to get more
of your insight into copywriting, especially the
health niche. And today, I was shocked when I
discovered your first issue in my mailbox. What
a sensational day...
Could I ask for more? Well, I guess I could...
since you asked how you can help.
All right, I'll ask. Do you need an apprentice
or the like? I'D LIKE TO JUMP IN AND GET MY FEET
WET NOW.
Thanks for the super e-zine.
-Dick R.
Carline, I'm a newbie online copywriter.
At 62, I am not a newbie marketing person or
writer. Don't want anything but to say "Hi" and
look forward to 2 things:
1. More of your excellent newsletters
2. The chance to write you every now and again
and let you know how I'm progressing ... getting
clients, making money for them, making money for
me. I love receiving email from "A" List
copywriters. Thanks!
Cheers,
-David G.
Hi Carline,
I am new to copywriting and I really connect
with your writing style - I am wondering if you
have a mini boot camp coming up in the future -
If so I will beg, borrow, and steal to attend!
If not, I will definitely write you a proper
letter to see if you are willing to do any
mentoring - thanks for your time and hope to
hear back!
Happy writing,
-Julie T.
Hi Carline,
What a great e-zine! And I love the title! Great
job...
Congratulations on your assignment to Oprah!
I am a freelance health copywriter in my first
year of practice - and I love it! I consider you
a "mentor" as you are where I want to end up.
Not to mention, you also write pretty darn well!
I do enjoy studying your writing. It brings me
inspiration... and hope in this crowded field!
Thanks again for the inspiration and direction!
Best regards,
-Cheryl M.
Carline - LOVE the new e-zine
and name! Of course you're a "Star"! Congrats on
the "O" job. Looking forward to hearing about
your successes.
Your line in the section - "..how to tell if
it's a genuine control" "..because I wrote
the suckers myself!" Was a hoot! You're quite
genuine! I'm looking forward to reading more of
you.
Cordially -
-Stephanie B.
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Ok, guys, now, I'm blushing to high
Heaven, so enough about me - CopyStar is
all about YOU. So I thought I'd use this
issue to answer some of your most
pressing questions and give you more
tools and advice to rev up your
copywriting skills...
 How
do you get a shot at a copywriting job
if you don't have any samples?
Q: Hi Carline,
Love the name, and thanks for the great
behind-the-scenes info and advice about
"controls" in the mail. You have a great
style (naturally!) and I hope to one day do
at least half as well as you.
As a noob, I have the perennial noob
question: what can I say to clients to
entice them to give me a shot if I don't
have any controls, and not many tested
samples? I'd appreciate your thoughts.
I'm currently working with some local
clients for sales letters and small
projects, but I'd really like to try my
chops on a real direct-mail piece. What's
the best way to break in? Thanks a lot!
Kevin A.
A: Are you kidding me
Kevin?
If you're currently working with clients on
sales letters - then you've got samples to
show to prospects! It's all in how you
showcase your goods, dude!
I remember when I wrote my first promotion.
I didn't even wait to see how well it
performed in the mail. I just sent out
samples of the promo to prospects telling
them this is my "latest project". Ok, so it
was my ONLY project - but who cares?!? Once
I found out the promo was successful, I sent
out more samples now saying "this is my
latest control!" Get the point?
Take whatever samples you've got and create
a portfolio and tell the prospect, "Here are
a few samples of my current projects." Use
that as a stepping stone to getting jobs
writing special reports, premiums, 2-to-4 or
even 8-page sales letters, etc...
Once you have a few of those samples, then
you go after the larger promos and bigger
clients!
Now, get crackin!... (Oh, and I'm glad you
like the issue!)
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I
cry like a baby - that's how I deal with it!
Q #1: I have 2 questions. I
would like to learn how you deal with copy
you've written that bombs. And Q #2,:
how do you deal with burnout? Maybe you
know the feeling... "Oh, dear God! I've
written 101 promotions for nutritional
supplements... and now I gotta write ANOTHER
one!?" (Hopefully you get where I'm coming
from.)
A #1: When my package
bombs, I cry like a baby with a loaded
diaper! Then, I take out the application for
Wal-Mart and fill it out for the 100th time.
After my "Pity party", I review the copy and
see if I missed anything. If the client is
willing, I'll write new headlines, intro or
whatever I can to get another shot at
beating the control. If not, I chalk it up
to another one of life's lessons and MOVE
ON. Remember, even the BEST copywriters
bomb. What makes them great is they lose
LESS often than others!
A #2: Now regarding your
burnout question: If I'm genuinely burned
out - I take a break or even a mini
vacation. That usually helps a lot. But
usually, I say, "what the heck is wrong with
you girl, you're getting paid lots of moolah
to write this stuff. Do you want to pay the
mortgage? (yes) Do you want to have to get
out there and get a REAL job? (heck no)!"
Those 2 questions usually get my booty in
gear!
If I'm having a genuinely hard time getting
started. Then I take "baby steps". I break
down the project into little chunks that are
do-able. For example, I'd say:
"Today, I am just going to open the start
kit and remove the contents from the box."
That's it. If I do that, then I've
accomplished my goal for the day. Tomorrow
I'm just going to read about the product.
That's it. In a short time, I usually get
myself immersed in the project and start
rockin' and rollin'!
What
if you've got no experience and contacts
in this crazy industry?
Q: Most of the pro
freelancers that I have read about (you, Bob
Bly, John Forde, Chris Marlow, etc.) seem to
have some background in publishing,
marketing, or sales.
I have no such background; therefore I have
no built-in connections to people in those
industries; connections that seem to offer a
big boost when beginning a freelance writing
career. And at the tender age of 58, I don't
have the luxury of a 30-year career ahead of
me to forge these connections. Nor do I have
the desire to start over in a new field just
so I can then go freelance later on.
And so I ask you: how does a person with no
marketing, advertising, or sales background
make those business connections needed to
get their freelance career off the ground?
Jim L.
A:Get yourself known by your
market! Attend seminars, boot camps,
conferences and any other opportunities to
network with folks in the industry you want
to be in! Making that face-to-face contact
is invaluable.
You know how hard it is to get a marketing
exec, creative director or other big wig on
the phone, right? Well, when you attend a
conference, those folks are sitting right
there among you! Make it a point to meet as
many people as you possibly can. And make
sure you have plenty of business cards to
pass out! Start conversations - but don't
develop a reputation of being a stalker!
Keep writing samples handy - so if a
prospect wants to see your work - you've got
it right there! Use these face-to-face
meetings as a launching pad. Follow up in a
few days with a brief note thanking them for
the time they spent with you - and include
more samples of your work!
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Take
it from a double minority -
copywriting is color-blind!
I can't tell you how many letters I've
received from aspiring writers who want to
know if it's harder for African-Americans,
women or other minorities to break into this
copywriting biz! I can tell you for a fact:
I've never had an experience where I didn't
get the assignment because of my race or
sex. But...
... I have had the REVERSE happen: Being
chosen for a project because I AM a
minority.
In my humble opinion, choosing to hire or
not hire a copywriter based on those
standards is just plain ole stupid. Here's
why...
You know the magazine Essence? It's the
epitome of today's Black Woman. Guess who
had the control for that promo for decades?
If you guessed a 50+ year old white guy
named Bill Hebden - you'd be in the minority
- but you'd be right!
What about one of the most successful promos
for Health Wisdom for Women - a menopausal
woman's health letter? Would you've thunk
Clayton Makepeace was so in touch with his
feminine side?
Or what about another successful promotion
that helps men over 50 "get busy" in bed?
Would you ever guess it was lil, ole, ME?
In fact, MOST of the health copy I write is
targeted to 50+ year old white guys. Last
time I looked, I was neither! But you know
what? I may not BE the market - but I sure
as heck KNOW the market!
And that's what you need for a successful
package: A copywriter who understands the
market and can pull the heart and purse
strings of your prospects to rake in the
sales.
So whether you're white, black, red, blue or
anything in between - a smart client won't
care. He wants to hire a writer who can get
the job done!
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Psst...I'm
cookin' up a lil' surprise -
and you're the first to get a taste of it!
I just told you the second most popular
question, so by now, your keen mind is
probably wondering, "hmm... what's the MOST
popular question? Am I right? Ok, I'll spill
the beans...
By a landslide, the most commonly asked
question involves mentoring.
Many of you have offered to be my copy cub -
for free (thanks-but there's no way I can
handle over a hundred cubs - even at that
rock bottom price!)
Some of you have graciously offered to ease
my heavy workload by taking on a few of my
assignments. Again, thanks, but I like what
I'm working on and I've got things under
control for now.
But most of you simply want to get into my
head and see how I make copy work. That's
pretty scary, because I "pity da fool" who
wants to tinker in that vast wasteland
called my brain!
All joking aside - all I can say is: I HEAR
YOU LOUD AND CLEAR and I'm working on
something that might help you out greatly.
Since I can't help everyone out
individually, I can do something almost as
good. In fact...
... It's like having me sit by your side,
hold your hand as you type up kick-butt
copy! In fact, it's pretty darn close to
that!
Did ya figure it out yet?
Yep, I'm looking into putting together my
first-ever intimate workshop - a sort of
"boot camp on steriods"! I'm designing it to
help folks like you write killer copy
faster - and get your copywriting business
off the ground!
Don't have all the details yet - but
hopefully the boot camp will be this fall
(maybe late September) in Atlanta, GA.
How much will it cost? Dunno yet. Still
trying to work out all the logistics, you
know... hotel, food (gotta have FOOD!),
additional speakers, etc... It aint gonna be
cheap - but you won't have to rob a bank to
attend either (although Julie T. said she'd
"beg, borrow and STEAL" to attend)! And
we'll be spending 2 intensive days where I
reveal everything I do to create kick-butt
controls!
And I can tell you one thing: My CopyStar
readers will pay the LOWEST PRICE for this
possibly never-to-be-repeated experience -
GUARANTEED!
I know I haven't told you a whole lot - but
if what I've said so far is getting you
excited - and you think you may want to
attend - then send me an email at
carlinecole@bellsouth.net and say "Put me on
your priority list".
If everything works like I think it will,
the folks on this priority list get first
chance to sign up! In fact, I'll send you a
personalized email letting you know we're on
BEFORE I release the news to anyone else. No
kidding!
Since I'm going to keep the size relatively
small - you should sign up even if you THINK
you'll be interested. This will give me a
better idea of how to plan for the event.
And if we get a sold out number - well, I
won't even bother letting anyone else know
about it. It will just be OUR event!
Remember, there's no commitment on your
part. If you change your mind later - it's
ok, I'll keep a wait list and fill your slot
with someone else if you decide to back out.
In fact, if I don't hear from enough of
you - I may nix the whole idea! Yep, I'll
just stay in my home office churning out
award-winning, moolah-making copy with
my tried and proven formula - and keep
collecting the royalty checks! :-)
Hey, you know what? I've said TOO much
already! Gotta get moving on this idea so we
can make it happen! Stay tuned...
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Until next time,
Yours for stellar results,
Carline Anglade-Cole
Million-Dollar Copywriter & Consultant
Phone: 770-554-8878
Fax: 770-554-2643
carlinecole@bellsouth.net
www.carlinecole.com
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