PLENTY! I've found questions are a
great way to:
-
Stop the reader dead in his
tracks!
-
Identify your market
immediately!
-
Create a friendship and bond
with your reader!
-
Ask a favor and create a feeling
of indebtedness from your
prospect!
-
Get the reader nodding his head
YES!
-
Show vulnerability!
-
Let your reader know you're not
perfect - and that's ok!
Think about it: When you first meet
someone you're interested in - don't
you just have tons of questions to
ask? What's your name? Where are you
from? What's your favorite flavor of
ice cream?
By asking questions, you're creating
dialogue - and after all, a sales
letter is nothing more than an
intimate conversation with a person
you'd like to help out.
Both of these question headlines
effectively do one thing: They
identify a specific problem and get
the prospect to say YES immediately!
When you see "Can't go?" followed by
a photo of a frustrated guy
straining on the toilet - is there
any question in your mind what the
problem is? The simple deck copy
reinforces the Unique Selling
Proposition (USP) of the product:
You're going to poop - no doubt
about it! Kudos to Nicole Mellot -
the excellent designer who worked
with me on this project!
With "Got Bad Breath?" - I did the
exact same thing. I asked veteran
designer Larry Owen to find me a
photo everyone can relate to when it
comes to bad breath - and this one
fills the bill to a T! Thanks Larry!
But in this case, I hedged my bet a
little. I figured many folks may be
in denial about having funky breath
- so I added the "(It's not your
fault!) after the headline to get
them off the hook - and not take
offense to the copy!
By the way you can see both of these
packages on my website:
Kick-Butt Controls
Here are a few more quick ways to
grab your reader with questions...
Remember, when you're writing to
your prospect - you're TALKING to
your prospect. So throw in a few
questions in the conversation. Just
make sure the questions are relevant
to your conversation and you ANSWER
the question. Never leave your
reader confused - you'll lose 'em!
Here are a few ideas...
When you're about to offer your FREE
gifts to your prospect -
ask PERMISSION. For example,
"May I send you $452.31 in discounts
and free gifts today?
After
you've laid out your sales argument,
listed all your credible sources and
then tell your prospect that he gets
ALL these great gifts -
confirm with him that everything
you're offering is a good deal.
You can say for example, "You get
all this and you risk NOTHING. I
think that's a fair offer, don't
you?"
Make an over-the-top claim - but
before you deliver your proof -
address your prospect's suspicion
with a question. For example,
"You're going to discover how this
amazing nutrient can lower your
cholesterol... help you lose that
unwanted weight... and rev up your
energy levels to new heights!
Skeptical? I sure hope so! But you
won't be for long!
A
few Don'ts../span>.
X
Don't ask a question that
takes you off track. If it's going
to take you too long to answer your
question, don't ask it!
X
Don't ask too many questions
- you'll sound like a 4-year old and
you'll get on your prospect's
nerves. Plus, too many questions can
actually reduce your credibility.
X
Don't ask a question just to
be asking a question. Use questions
intentionally - treat them like a
double-edged sword and proceed with
caution!
Got it? Good!
Wanna help out my
client - and get your
hormones back on
track?
This is an urgent call for men and
women who are currently
experiencing:
-
Low energy
-
Mood swings
-
A growing "spare tire" around
your waist
-
Enlarged prostate
-
Poor memory, "senior" moments
and brain fog
-
Low sex drive
-
Hot flashes,
-
Night sweats
-
Breast tenderness
-
Unexplainable weight gain
These are all symptoms of hormone
imbalance. The good news is my
friend Caleb O'Dowd, President of
Biscayne labs has a product called
"Natural Hormone Balance". Like the
name says, it's an all-natural
hormone balancing formula that can
help you with all the problems I
just listed - and more!
Caleb is offering a 30-day supply of
his product absolutely FREE when you
agree to try it and give him your
honest opinion of your results.
That's a $39.95 value - FREE!
Good, bad or indifferent - it
doesn't matter what your results are
- he just wants to hear from you
about your experience.
If you're interested in trying out
this special formula, you must meet
the following requirements:
#1: You must be willing to start
taking the product immediately!
#2: You must report on your
experience within 30 days of taking
the product.
#3: You must request the product by
Monday, June 22, 2009. That's right,
this offer expires on midnight on
Monday, June 22nd - so
don't miss out!
If you're interested, contact Caleb
directly at:
calebodowd@gmail.com.
Tell him you're a CopyStar
reader and you want to try his
awesome hormone product. Remember -
this product works for men and
women! Caleb will rush you out your
supply immediately!
My heart belongs to Dallas!
I can honestly say, completely,
objectively and without a shadow of
a doubt, I have the BEST grandson in
the whole UNIVERSE!
Ok, so maybe I'm a wee bit partial -
but that's ok. I'm allowed. After
all, I'm a first time grandma!
Just a quick update on my sweetie
pie Dallas. He's 4 months old,
flipping over and scooting. He's in
the 97th percentile for his height.
I wonder how that happened?
Hmm...maybe it's his 5'10" mother
and 6'6" father!
I've been really bummed this past
month because I haven't been able to
hold Dallas in my arms because of my
shoulder surgery. But it didn't stop
me from getting in his face and
smothering him with lots of
xxxoooxxx's!
Dallas has got the best personality.
Just make sure he's fed, dry and not
sleepy and he'll smile and laugh
with you all day. And he's been
sleeping 8-12 hours a night since he
was 4 weeks old. I told my daughter
Milan she doesn't deserve such a
great baby because SHE was a MONSTER
baby!
OOk, ok, I'll stop - but before I go,
here's another photo of my sweetie
pie. It captures his mischievous
side...
Dallas 4 Months
