Late-September 2008 

Issue #9

Carline Anglade-Cole CopyStar E-Zine

 

Carline Anglade-Cole

Carline Anglade-Cole
Million-Dollar Copywriter

 

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Thanks!

Thank you Clayton and Wendy Makepeace for being part of our kick-butt Copywriting Boot Camp on Steroids!

 

 

OPRAH Promo Cover
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Copywriting S.O.S!  

Here's more help to turn you into a CopyStar... 

(click-on photos below for more information)

  

Which One Won? 

Which One Won?
How to Write Kick-Butt Headlines and Boost Response 

 

How to write Kick-Butt Copy

How to Write Kick-Butt Copy:  Straight Talk from a Million-Dollar Copywriter 

 

Anatomy of a Kick-Butt Control

Anatomy of a Kick-Butt Control:  How to Create A Winning Promo from Start to Finish!

Our First-Ever Copywriting Boot Camp on Steroids was a Rip-Roaring SUCCESS!

Woo hoo!

 

Helllooh CopyStar,
          
PHENOMENAL!
 
That's the word that comes to mind when I think about this past weekend at our first-ever Copywriting Boot Camp on Steroids!
 
Man, there was so much energy in that room we didn't even need Georgia Power!
 
I gotta tell ya, I set really high goals for myself to make this the BEST seminar any copywriter could ever attend.

 

I promised to tell you everything you wanted and needed to know about copywriting... reveal my cherished "secrets" for writing kick-butt copy... spend 30 minutes (or more) of face-to-face time to help you tackle your copywriting challenges... and give you the carte blanche to USE ME to get your foot in the door - and excel in your copywriting career!
 

Did I deliver?


Well, I can answer that - but as we learned in the boot camp - testimonials are more powerful than bragging about yourself...

 

"The most personal seminar I've ever attended!"

"We set the agenda! You showed samples to illustrate techniques. Informal, very funny - LOTS of laughs!"

--Dick R.

 

Dick is not kidding. I didn't know what we were going to talk about until the boot camp started. I decided to let the attendees create the syllabus. They told me want they wanted - and I gave it to them!

 

 

"Wow!"


"Carline is amazing and hilarious. She generously shared all of her copywriting secrets with us to help us become successful copywriters.

 

Meeting Clayton and Wendy Makepeace, Carline and her design and research team made this the best networking and first-class learning opportunity for aspiring copywriters, ever.

 

Having three legendary gurus in the same place at the same time, sharing their do's and don'ts, successes and failures and their inspiring personalities was an experience of a lifetime. We were truly at the right place at the right time!"

 

--Melody T-S.

 

Melody is soooh right! We had a Copywriter's DREAM TEAM at the Boot Camp:

 

Megastar Copywriter Clayton Makepeace... Graphic Design Genius Lori Haller... Web Master Lynnette Taylor... Ace Researcher Sandy Ferguson... Marketing Maven Wendy Makepeace - and yours truly - gave each attendee the personal attention he or she needed to get their butts in gear and start living the copywriter's dream!

 

"Greatly exceeded my expectations!"

 
"Everything was 1st class. I came to get my motivation back and network with some positive people. I definitely got what I came for... and MORE! I have already made back AT LEAST 10x's my investment!"

 --Dan G.

 

If I was giving out awards at the boot camp - Dan would've gotten MOST IMPROVED student. He came in the boot camp (late!). He had lost his "mojo for copy".

 

But by Sunday afternoon, Dan was ON FIRE! He set goals for himself and he's motivated to make them happen. And he will - because he knows I'm going to be on his case and kick his butt if he doesn't! :-)

 

"It really was ON STEROIDS!"


"We covered tons of material! Your energy... easy going personality... consideration of others... and your knowledge and know-how - was a 10 plus! You always took the time to answer questions or help everyone. You were always available - even during breaks!"

--Larry M.

 

I had to lock the doors because there was so much steroid use in da house I thought we'd all get arrested! Larry led the way.

 

When I met Larry for our Friday afternoon private consultation, he was already pumped up. In fact, he took one of my landing page copy promo for my book "Anatomy of a Kick-Butt Control" and not only did he tell me he could beat it - he already wrote me the promo and handed it to me on the spot!

 

Man, was I IMPRESSED! You better believe I'm going to read that sucker. Way to go Larry!

 

"I expected a LOT - and got even MORE!"


"I expected A LOT from Carline's Copywriting Boot Camp on Steroids.  After all, this is Carline Anglade-Cole - million-dollar copywriter to the stars.  Well, to Oprah, anyway.
 
As a working copywriter, I needed that extra something I felt was missing.  That oomph... that pizzazz... that golden touch that Carline so obviously has.
 
And I found it.
 
As Carline led us step-by-step through her process for writing smokin' hot controls, I discovered so many things I could be doing better - secrets that are going to transform my copy into response-exploding, sales-rocketing winners!
 
Carline, you rock!  Thanks to you, this is going to be an amazing year!"

 

 -- Deanna B.

 

You guys may not know this, but Deanna actually works for Clayton Makepeace's The Total Package. And she has access to the master himself every day. So for her to find that much value in the boot camp says a boatload! Thanks, Deanna - you are definitely on your way to serious CopyStardom!

 

Plus, every attendee got an offer for a PAYING JOB!

 
Yep, after we went through the entire day's session of putting together a promotion package, I offered everyone in the room the opportunity to write a landing page promo for me - and I'm paying a thousand bucks for it! Do you realize what that means? If you're new to copywriting, this offer gives you: 

  • An immediate client (yours truly!)
  • Money (hey a thousand smacker-roos is nothing to sneeze at!)
  • A real SAMPLE for your portfolio - and prospective clients!

 

I can't wait to see what kind of copy I get from these folks! But right now, I want you to...
 

Meet the attendees - and the entire crew!


Check out our official "Class Photo" with us wearing our CopyStar t-shirts on my website at
www.carlinecole.com/copystar/copystargraduates.htm. What you'll see are folks - just like you - who were ready and willing to kick start their copywriting dreams - and boy did they ever!

 

At the end of the seminar, I passed out a survey and asked everyone for their opinions. I told them not to hold back - I can take it. I gave them crits the entire weekend and now it was their turn to let me have it! I even told them they can keep it anonymous so they could be absolutely honest with me. Here's what they said...

 

"Invaluable"

 

"Carline actually copy chiefed us on our homework assignments - sitting next to us and working over our shoulders! Now that's teaching!"

 

 

"We had samples of real promos that worked - and bombed - and they were written by Carline so she knew what she was talking about!"

 

"Samples, practicality, expertise. Carline talked instead of lecturing us. She personally answered all of our questions. The chance to speak with Wendy and Clayton was priceless and a great treat!"

 

 

"Carline is NUCLEAR!"

 

"We covered so much, I thought my head was going to EXPLODE! (But that's good!)"

 

 

"I never met anyone who could talk so much"

 

"The energizer bunny would get tired before Carline!"

 

 

"We were the first to find out about Oprah!"

 

"Wow, Carline revealed her brand new samples of her Oprah promo and we had the entire Oprah creative team right in our midst: Carline, Lori, Milan and Tiara! It was great getting the "inside scoop"!
 

 

"Lori Haller tells it like it is!"

 

Lori is a ball of ENERGY! She's fun and she knows what she's doing. Her personality captured the audience. She said she would do a $10,000 job and a $100 job and treat each client with the same level of respect. Wow!"
 

 

"Lynnette made web design look so easy!"

 

"She made me realize I needed a website immediately. Plus, she gave me an affordable way to make it happen. And she gave us a bunch of FREE and valuable stuff!"

 

 

"Thank you Sandy!"

 

"I never, ever thought I needed or could get a researcher at an affordable price. Sandy shed the light for me. I don't have to do it all myself!"

 

 

 "Anissa was amazing!"


"She kept us mentally and physically alert -- and I felt GOOD after my workout!"

"You are a true motivator!"

 

"Carline, quit your day job - you were born to do pubic speaking!"

 

What? And give up copywriting? No way, Jose!

 

I want to also thank my amazing team for helping me put together this boot camp:

  • Miriam Saccomani - my right (and left) hand! Miriam did it all. She organized every step of this amazing event and she was the "Go to" person the entire weekend. Thank you, Miriam "Smack yo mommy"!
  • Anissa "The Assassin" Petty - for fantastic workouts! Anissa kept everyone energized throughout the day with her easy exercises that fueled our brain power!
  • Jael Cole - my capable assistant (and daughter #3)! Jelly tried to keep up with my unorthodox way of teaching by making sure the attendees saw every sample I talked about on the screen. That was a nearly impossible task - but she did it!
  • Derrick Wilson - Ace Photographer and all around nice guy! Derrick captured our experience in photos - and he's sending every attendee a disc of pix as a special gift - yep, for FREE!

 

And this leads me to the BIG surprise I mentioned recently in my last letter to you. The boot camp attendees already know about this - but it's time for the rest of my CopyStars to get in on the action too!

 

A subscriber named John T. couldn't make the boot camp but he wanted to make sure I captured the moments so that any others could still benefit from this amazing experience. Here's the email he sent me that got the ball rolling...

 

Carline,
 
I have a good friend who is a pro sound guy, both live and studio sound and recording.  He does really great work.
 
Obviously, I don't know what your thoughts or plans are for live sound and any plans to record the bootcamp, but (and I say this not just as his friend but as a musician myself), frankly, you won't find anyone better than my friend Erik to work with in audio both in terms of quality of work and reliability and professionalism in the way everything is handled.  And he does video work as well.
 
Check him out at
http://www.soundmind.biz/ and tell him John T. sent you.
 
- John

 

Quite honestly, I had absolutely NO intentions of audio or videotaping the boot camp. I wanted it to be a very intimate and personal experience. But I talked to Erik Matlock- just DAYS before the boot camp.

 

Erik convinced me he would be "invisible" and I should audio and video tape the event even if I don't do anything with the material later. He said it would be better to have it than regret not having it later. Good point.

 

And let me tell you: Erik was AWESOME! His professionalism showed the moment I met him at the Hilton on Friday night. He took control of the entire A/V process and by Sunday, he handed me a stack of CDs containing all the audio of the boot camp!

 

So if you didn't get a chance to attend the first-ever Copywriting Boot Camp on Steroids - there still may be a chance for you to get "the next best thing!"


I'm still not sure how to handle this yet. Should I make videos? Mp3s? Audio tapes? This stuff is still very new (and confusing to me). So can you help me out, CopyStar?

 
How would YOU like to receive the Copywriting Boot Camp on Steroids - if I decide to create a product? Drop me an email and let me know, please. I would really appreciate it.

Yours for stellar results,

Carline

Carline Anglade-Cole
Million-Dollar Copywriter & Consultant

P.S. Hey, my Oprah promo is in the mail! Woo hoo! If you'd like to see it - click here and download it for FREE! It's my special gift to you!

 

"P.P.S: I want to give a special shout out to my husband Mick. Thanks for your support honey! It's been a hectic few months and I really appreciate all your help and encouragement. Love you LOTS!

 

By the way, when Boot Camper Cathy S. met my husband at the Saturday dinner, she said he looked "Yum Yum!" I totally agree with you, girl!
 
Also, I can't leave out my man-cub Chadam Cole -- he's my favorite son! Plus, my pregnant daughter Milan and her husband Ethan joined us for the Saturday festivities to make it a total family affair!
 



Phone: 770-554-8878
Fax: 770-554-2643
carlinecole@bellsouth.net

www.carlinecole.com