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Can I have your money
puh-leez?
Here's how to master the art of nailing the
sale!
Hiya CopyStar,
I've seen copy with a killer headline...
credibility up the whazoo... and an
intriguing story BOMB in the mail. Why?
The copywriter made a fatal mistake:
He never took the prospect by the hand and
told him what to do to nail the sale!
That used to be me.
When it came to closing the letter and
asking for the order - I wimped out.
I'd start backtracking and rambling on until
I lost momentum in my copy. I kinda
felt embarrassed talking money to my
prospect. So I just figured I'd sneak it in
the conversation - or worse - just leave it
to the prospect to find out the cost on the
order card.
What made me come to my senses?
Failure.
Yep, my packages were getting spanked in the
mail. When I got tired of getting my butt
beat - I got my butt in gear and took a
hard, critical look at my packages. I went
through a basic copywriting checklist:
Strong headline? Check.
Solid Unique Selling Proposition (USP) for
the product? Check.
Undeniable credibility? Check.
Meeting prospect's immediate needs? Check.
Strong close with an unbeatable offer?
WHOOPS!
Package after package, I saw that my close
was limp.
Now, the close is the part of the package
where after you've convinced your prospect
how great your product is - you TELL 'EM
WHAT TO DO!
That's right. When making a sale - you need
to lead your prospect by the hand and walk
him through the sale. Don't leave it up to
him to figure it out. He hasn't got the time
or energy - and if he hesitates - you've
lost the sale!
So in this issue, I'm going to show you a
few easy ways to write a powerful close to
nail the sale. It's not rocket science, but
boy does it make your results SOAR! Here's
what I do:
#1: Restate one or two key points in your
copy:
In this case, I'm reminding prospect of the
100% risk free offer:
Please remember - you have absolutely
nothing to lose by accepting True Health's™
generous 100% risk free trial offer.
You must personally experience significant,
dramatic improvements in your health or
simply return the unused portion (even if
it's the last capsule in the bottle) and
receive a full refund. All the gifts you
received are yours to keep absolutely FREE
of charge.
I urge you: Accept this remarkable
offer. Call TOLL-FREE
1-800-xxx-xxxx now, and True Health™
will rush your Liver & Kidney Cleanse™ and
your FREE gifts to you. Or if you
prefer, just turn to page xx of this report
and use the handy order form. Either way,
you'll be giving your liver and kidneys the
ultimate gift of health-and they'll reward
you for decades of healthy living to come!
#2: Acknowledge the prospect's skepticism
If your offer seems too good to be true -
acknowledge it to your prospect:
Skeptical?
I sure hope so! That's why I want you to try
Probiotic Advantage CR™ completely RISK
FREE!
That's right! You're protected by my "You
must be satisfied - or you pay nothing"
GUARANTEE!" And this guarantee has NO
deadline!
Probiotic Advantage CR™ MUST work for you
for as long as you take it! No 3... 6... or
12 month deadline here my friend. This
guarantee is valid for as long as you use
Probiotic Advantage CR™!
I wouldn't think of keeping your hard-earned
money if you weren't absolutely, 100%
satisfied with your results!
But I'm not worried - I know the amazing and
unique formula in Probiotic Advantage CR™
will work for you - and soon, you'll know it
too!
So let me hear from you today! Call TOLL
FREE 1-800-xxx-xxxx to claim your
introductory supply!
#3: Pull the "fairness" string!
Let your prospect know you're upright and
honest. Give him a proposition that's fair
and makes sense:
If not - simply return the Internal Klenz
Kit - even if the containers are nearly
empty - and you get a full, 100% no
questions asked refund on every penny you
paid! You must be convinced this amazing
cleanse is working for you - or you pay
NOTHING!
I think that's fair, don't you?
I want you to experience your own success
story - just like the folks you've just read
about in this special bulletin. And you
will when you try the Internal Klenz Kit
today!
My friend, this is the easiest and BEST
decision you can make today. So do it now
and CALL 1 800 xxx-xxxx and give yourself
the gift of health!
Did you notice one common thread in ALL of
the above samples?
Yep - they ALL told the prospect what to do:
Call TOLL FREE now or mail in your order
card immediately!
Sometimes, I make my close as simple as:
·
Pick up the phone and CALL 1 800-xxx-xxxx!
·
Mail your reservation certificate in the
postage-paid envelope and put it in your
mailbox today!
·
CLICK HERE to claim your free gifts!
These are all simple tools for a powerful
close. And remember, to nail the sale -
you've got to ASK FOR THE MOOLAH!
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