|
|
Carline Anglade-Cole
Million-Dollar Copywriter |
|
Share your
knowledge - and get paid for it!
|
|
Want to
start making instant
royalties?
|
Click
Here!
|
An "eye-opening" experience...
|
Check out the photos from our
Copywriting Boot Camp on Steroids!
Click here!
|
Copywriting
S.O.S!
Here's
more help to turn you into a CopyStar...
(click-on photos below for more information)
Which
One Won?
How to Write Kick-Butt Headlines and Boost
Response
How
to Write Kick-Butt Copy: Straight Talk from
a Million-Dollar Copywriter
Anatomy of a Kick-Butt Control: How to
Create A Winning Promo from Start to Finish!
|
|
|
P.S. Here's how to
maximize this valuable real estate
in your sales promo!
Hiya CopyStar,
Before we get started, I
want to formally welcome
over 800 of our new Bob
Bly subscribers to
CopyStar!
On October 17th, Bob
created a phenomenal
ONE DAY only
campaign to get his
new book,
Persuasive
Presentations for
Business on the
Amazon #1 Best
seller list - and
boy did he come
really close to
meeting his goal. He
was #2 on the
non-fiction list.
Congratulations Bob!
Anyhoo...
... those of you who
bought Bob's book
during that special
blast not only paid
the lowest price
available - but you
also got over a
dozen FREE special
reports - including
my How to Write
Magalogs, Tabloids
and Other Promos.
And downloading the
special reports
automatically signed
you up to CopyStar -
so again, WELCOME -
and nice to meetcha!
But please do me a
favor...
... If you find
CopyStar is not your
cup of tea - I
completely
understand. After
all this ezine is
for writers who want
to hone their skills
and write kick-butt
copy that rakes in
the moolah!
It's also for
business owners who
oversee the creative
process and want to
make sure they're
getting the best out
of their
copywriters. So if
that's not you -
then this newsletter
is not for you.
But before you go
"unsubscribing
me"...
... give me a chance
to show you how I
can help you write
killer copy - and
boost response in
your promotions. If
I don't deliver the
goods - then by all
means - get rid of
me! But...
... I think you'll
be happy you decided
to try CopyStar out
- especially since
we've got some COOL
stuff happening in
the next few months!
So again... WELCOME!
|
Deadline
for the Copywriting Boot Camp on
Steroids $1,000 challenge is Monday,
November 17th at 11:59pm. No ifs, ands
or buts about it! - Don't miss out!
If you don't know what I'm talking about
click here for details: Mid-October
CopyStar Ezine.
But if you attended our First-Ever
Copywriting Boot Camp on Steroids
this past September - then you know
you've got a RARE opportunity to use
the tools you learned in our intense
sessions to write kick-butt landing
page copy...make a cool grand...and
list me as one of your clients!
I'm glad to say that many of the
attendees have taken me up on this
challenge. But if YOU haven't done
so - get your butt in gear now and
start writing the copy! Time's a
ticking - and we will
have a winner! So hurry, the
deadline is Monday, November 17th at
11:59pm.
And if
you didn't attend the boot camp...
Don't worry - I'm not leaving
you out. Your opportunity to enter the
$1,000 spec assignment challenge starts
on Tuesday, November 18th
and ends Wednesday, December 17,
2008. If you missed out on the
details of this amazing opportunity -
click here: Mid-October
CopyStar Ezine.
Ok, now that we've got that
housekeeping taken care of - let's
get back to the business of helping
you write stronger, profitable copy!
And one way to do this is to
capitalize on a seriously UNDER-used
piece of real estate in your sales
promo: The P.S!
It may be
last - but it's probably the 2nd most
powerful component in your promo!
After you write a grab 'em by the
eyeballs headline...a powerful and
compelling lead... load your promo with
credibility up the wazoo...and give the
prospect an offer he can't refuse...
... you still have one more
chance to nail the sale.
But if you're like most writers -
you BLOW IT by not taking advantage
of this powerful - yet often
overlooked component of your
promotion package: The ever faithful
P.S!
Marketing companies spend a fortune
testing the effectiveness of using a
P.S. What do these tests reveal?
The P.S. is the
2nd most read component of the sales
letter - second ONLY to the
headline! WOW! That's pretty darn
powerful!
And it gives you an upper hand when
you go against a control that
doesn't have a P.S. Here's why...
A P.S. can give
you a significant boost in response.
Here's what famed copywriter
Herschell Gordon Lewis (and a
speaker at the upcoming AWAI Fast
Track to Success Boot Camp) revealed
in his book, "Sales
Letter that Sizzle":
"Some years ago, I was privy to a
test originated by one of the most
alert and sophisticated
fund-raisers, St. Jude Children's
Research Hospital of Memphis,
Tennessee.
We tested the identical letter with
and without a postscript. The one
with the P.S. pulled an astonishing
19 percent better. (At the time, the
late Danny Thomas was the
spokesperson for St. Jude.) This was
the wording of the P.S.:
I hope that your own family
never suffers the tragedy of losing a
child to an incurable disease. At St.
Jude, we're fighting to conquer these
killers, and one day someone in your own
family may live because we succeeded.
So powerful was this P.S.
that years later different letters,
with a different signature, retained
this same wording."
I read Herschell's book when I was a
copywriter cub - and I never forgot
his strong encouragement to use a
P.S.
Although few of my clients test the
strength of a letter with or without
a P.S. today, I still make it a
point to include one (or two) in my
sales letters.
Why?
Because it gives me one final chance
to make the sale!
I use my P.S. to:
- Reinforce urgency!
If this is a limited time offer (and
aren't they all?) - remind the
prospect that he has to act now so
he doesn't miss out!
- Offer an additional
gift! I'll usually tie this
in to a fast response offer. You get
this 7th FREE gift when I hear from
you within the next 10 days. I'll
also use this space to mention the
benefits of the free gifts!
- Upsell! This is
where I'll remind the prospect of
the value and savings he'll get with
the 12-month BEST offer. I'll also
remind him he's got nothing to lose,
so get more bang for your buck!
- Restate the Unique
Selling Proposition (USP).
Remind the prospect this is the only
product that will do x, y AND z -
and he can only get it right here
and now!
- Include a powerful
testimonial! If there's a
touching story about the product,
I'll add it in the P.S to remind the
prospect how others have benefited
from this product!
- Remind prospect of
FASTEST option! Why wait -
for faster service, call TOLL FREE
1-800-xxx-xxxx so you don't miss out
on your special gifts!
|
What about a "P.P.S" you ask?"
Personally, I think a
P.S. is sufficient, but I have been
known to add a P.P.S if I need to add an
additional benefit. But be careful that
you P.S or P.P.S doesn't run several
pages long. It kinda defeats the purpose
of the P.S!
So as a rule of thumb
(that can be broken if needed), one
strong P.S. with a targeted benefit
should do the job!
Here are a couple of
examples for you...
For Oprah's Big Book
of Happiness from Oxmoor House™:
P.S. If you
like what you read in this special
digest sampler (and I know you will)
- make sure to send for your
FREE-PREVIEW copy of O's Big
Book of Happiness. Details are
on page xx!
For a
memory-enhancing supplement called
"PS™" from Health Resources™:
P.S. Now
here's a special opportunity for
really smart cookies! Take advantage
of the 6-bottle offer and get PS™
for the LOWEST PRICE AVAILABLE per
bottle! Plus, you'll receive all 4
healing reports and shipping and
handling absolutely FREE. That's an
additional savings of $86.75! Now,
that's using your noodle! Remember,
you're fully protected by my 100%
money back guarantee - so stock up
now and save big! Call
1-800-471-4007 today!
You can use a P.S. to
make the prospect feel like he's
really special. Take a look at this
example of a Simple Living
newsletter promo for Healthy
Directions™...
P.S. Please
remember, I'm sharing my private
email with you only. Feel free to
use it to contact me for help,
advice, and direction. But, please,
only share my email address with
others who want to join our
Simple Living family. That way,
I can continue to give you the
personal attention you deserve. So
go ahead and call 1 888 577-6160
right now to receive your personal
copy of Income with Freedom.
It's FREE - and invaluable for
helping you experience the true
beauty of Simple Living!
For The Circulation
Solution™ from Health Resources™,
here's how I used a P.P.S:
P.S. Since
Health Resources™ gives you an
unlimited 100% money back guarantee
- why not stock up and save BIG! Try
the 3 or 6 month introductory pack
and get THE CIRCULATION SOLUTION™
for as low as 33 cents per serving.
Plus you get a boatload of FREE
gifts too!
P.P.S.
Speaking of free gifts, when you
send for your introductory pack
within the next 10 days, you'll
receive a 10th free gift! It's a
brand new special report called
Lifesavers from Nature's Pharmacy!
In this
hot-off-the-press guide, you'll
discover...
- Nature's
powerful vision saver! Keeps lenses
from clouding - and helps you
maintain eagle eye focus!
- The 23
cent nutrient that lets you say No
to bypass surgery! Yet this all
natural supplement is FDA approved
and safe enough to use in baby
food!
- How to
clobber abnormal cells FAST! Works
wonders for breast, cervical and
prostate health!
- Why your
arthritis medicines don't work!
Surprising discovery - and new
breakthrough remedy revealed!
- Treat -
and even cure memory problems! This
Greek all natural "smart drug"
boosts mental function and prevents
damage to brain cells - you simply
must know about it!
- 7 secrets
for a healthy sex life! Take these
simple steps to help you restore
sexual vigor - without resorting to
dangerous drugs!
- And many
more remedies from Mother Nature's
pharmacy!
But you must
hurry, supplies are limited. Call
TOLL-FREE 1-800-471-4007 today!
See what I'm talking
about? Make it a habit to include at
least one powerful P.S. in your
sales copy and you'll boost your
chance of beating the pants off the
control!
Let's get together at the AWAI
2008
Fast Track to Copywriting Success Boot
Camp!
Hey, I know many of you
signed up to attend the upcoming AWAI
boot camp on November 12-15th, so let's
set up a time RIGHT NOW to meet in
person!
Graphic Designer Lori
Haller and I are teaming up for a
presentation on Thursday, November
13th called "Case Study in
Creating Blockbuster Promotions: The
Oprah Story." It's from 2:30pm
to 3:30pm - and it should be a BLAST
- so make sure you come and cheer me
on. I'll be the one with the knees
knocking :-)!
By the way, if you
haven't gotten a FREE download of my
new Oprah promo - just click here: Oprah
Promo. And bring it with you to
my Oprah session.
Then on Friday,
November 14th, from 8:00am to 9:00am
- I'm participating in the "Intro to
Niche Markets" forum and talking
about...what else? Health!
And throughout the
entire boot camp, I'll be joining in
some cool and fun stuff with the
AWAI folks. So YOU'LL be able to see
me - but I want to make sure I see
YOU.
So, let's meet to say
"Hi" and chat on day 1: Wednesday,
November 12th at 4:00pm in the lobby
of the Marriott hotel. That's the
same time registration starts so I
hope this time works for you.
If you can join me at that time,
drop me an "I can meet you"
email at
carlinecole@bellsouth.net
so I can be on the lookout for you!
Can't wait to meetcha!
|
|
|
Yours for stellar results,
Carline Anglade-Cole
Million-Dollar Copywriter & Consultant
P.S. One more
thing: (Hey, since this article
is about P.S. - I had to include
my breakthrough news here!)
I've been getting A LOT of
requests to put on a 2nd
intensive Copywriting Boot
Camp on Steroids like we had
this past September. I just
have one question: ARE YOU
REALLY SERIOUS?
The truth is: I had NO
intentions of ever doing it
again. I mean, I had a
BLAST... the attendees LOVED
the experience... and they
LEARNED a heck of a lot. But
quite honestly, I was
exhausted for almost a week
afterwards. Those guys and
gals sucked my brain dry!
And sure it's rewarding for
me to hear how many of the
graduates used the boot camp
experience (and connections
they made) to launch their
full-time copywriting
careers... get real, PAYING
clients... and start living
life on their terms...the
truth is:
It's way easier (and more
profitable) for me to sit in
my office - and churn out
kick-butt copy day after
day! I know I sound very
selfish, don't I? Well,
that's why I'm willing to
reconsider.
So do me a favor. If you
seriously want to
participate in a Copywriting
Boot Camp on Steroids in the
Spring or Summer of 2009 in
Atlanta, GA - send me a
"Yes, I'm in!"
email at:
carlinecole@bellsouth.net.
There's no agenda yet so let
me know what dates work best
for you. If I get enough
people who are genuinely and
seriously interested in
attending - I'll do it -
again!
In fact, think of the
"Yes, I'm in"
email as your early
registration form.
So don't send it unless
you're at least 90% sure
you'll make every attempt to
attend the boot camp - and
can afford it!
By the way - unlike the
first boot camp - we'll plan
this event well in advance -
so I can arrange affordable
payment plans to help you
budget the cost and
s-t-r-e-t-c-h out the
payments.
If you want to see what our
first boot camp was all
about, click here: First
Boot Camp.
Plus, you can see how much
work we put into that
intensive weekend - and the
FUN we had when you look at
the photos at:
CopyStar Pictures.
PLEASE: Only send me
a "Yes, I'm in" email if
you're serious.
Tire kickers need not apply.
It aint cheap and I don't
offer "scholarships".
But I promise you'll get "at
least 10X the value of your
money" - (by the way, those
aren't my words - it's from
boot camp attendee Dan
Galapoo!)
|
|
|
|
